Last updated: October 3, 2026

This Privacy Policy explains how MERADE collects, uses, stores, and shares the personal data of users of the website https://merade.ae/.

MERADE is an online information portal about real estate in Dubai and the United Arab Emirates. The website publishes information about developer projects, properties, residential developments, areas, prices, and other real estate market offers.

MERADE is not a real estate agency, brokerage company, or developer and does not independently provide brokerage services.

If a user submits an inquiry through the website, their contact details and information about the project or property they are interested in may be shared with the relevant licensed broker, brokerage company, or another professional partner for further communication and consultation.

By using the MERADE website or submitting an inquiry, the user confirms that they have read this Privacy Policy.

1. Personal Data We May Collect

When using the MERADE website, we may collect the following data:

first name;
last name;
phone number;
email address;
preferred method of communication;
information about the real estate project of interest;
information about the property of interest;
estimated budget;
preferred area;
property type;
number of rooms;
purpose of purchase or investment;
estimated purchase timeframe;
information voluntarily provided by the user through a form;
IP address;
device type;
browser type;
operating system;
information about pages visited;
referral source;
technical data relating to interaction with the website;
cookie and analytics data.

We recommend that users do not submit documents, banking information, or other confidential information through standard website forms unless such information is specifically required to process a particular request.

2. How We Obtain Personal Data

We may obtain data when a user:

visits the MERADE website;
views projects or properties;
completes a contact form;
submits an inquiry regarding a specific project;
submits an inquiry regarding a specific property;
requests additional information;
requests a floor plan or project presentation;
requests a callback;
selects a preferred method of communication;
contacts us by email;
continues communication through WhatsApp, Telegram, Viber, or another service;
interacts with the website and its features.

3. How We Use Personal Data

Personal data may be used for the following purposes:

processing a user’s inquiry;
identifying the property or project the user is interested in;
contacting the user;
forwarding the inquiry to the relevant licensed broker;
forwarding the inquiry to a brokerage company or professional partner;
providing additional information about a project;
checking whether an offer is still current;
providing the user with suitable alternative options;
improving website performance;
analysing user behaviour;
analysing the popularity of projects;
improving content quality;
preventing abuse and fraud;
maintaining website security;
complying with applicable legal requirements.

4. Inquiries About Projects and Properties

If a user submits an inquiry from a page relating to a specific project or property, we may store information about the relevant page together with their contact details.

Such information may include:

project name;
developer name;
area;
property type;
page URL;
published price;
number of bedrooms;
estimated completion date;
other property or project characteristics.

This allows us to identify the offer the user is interested in and forward the inquiry to a suitable broker or partner.

5. Sharing Inquiries with Licensed Brokers

One of MERADE’s functions is to allow users to submit inquiries about properties or projects they are interested in.

After an inquiry is submitted, the user’s personal data may be shared with a licensed broker, brokerage company, or another professional partner who may continue communication with the user.

The shared data may include:

name;
phone number;
email address;
preferred method of communication;
information about the project of interest;
property page URL;
budget;
other information provided by the user.

The data is shared only to the extent necessary to respond to the user’s inquiry.

6. Status of Brokers

Brokers and brokerage companies that may receive an inquiry are independent professional participants in the real estate market.

Unless expressly stated otherwise, they are not employees of MERADE.

After an inquiry is transferred, the relevant broker independently determines how further communication with the user is conducted and is responsible for processing personal data within the scope of its own activities and in accordance with applicable legal requirements.

7. Communication by Phone and Messaging Services

The user may specify a preferred method of communication.

For example:

phone call;
WhatsApp;
Telegram;
Viber;
email.

If the user chooses a third-party messaging service or platform, further data processing may also be carried out by the relevant service provider in accordance with its own privacy policy.

MERADE does not control how third-party messaging services process personal data.

8. Developers

The MERADE website publishes information about projects from various developers in Dubai and the UAE.

In certain cases, in order to process an inquiry, user information may be shared with:

a developer;
an official representative of a developer;
an authorized broker;
a brokerage company;
another professional partner connected with the relevant project.

Such data is shared only to the extent necessary to process the inquiry.

9. Sharing Data with Third Parties

MERADE does not sell users’ personal data as a standalone product.

However, data may be shared with third parties where necessary for the operation of the website, processing of an inquiry, or provision of a relevant service.

Such third parties may include:

licensed brokers;
brokerage companies;
developers;
official representatives of developers;
CRM systems;
hosting providers;
email service providers;
analytics services;
technical contractors;
data storage services;
communication services;
government authorities where required by law.

10. Technical Service Providers

MERADE may use third-party services to operate the website.

They may provide:

hosting;
cloud storage;
CRM services;
analytics;
email services;
spam protection;
fraud prevention;
technical monitoring;
advertising technologies;
contact forms.

Such providers may process a limited amount of data as part of the services they provide.

11. International Data Transfers

Some services, servers, CRM systems, analytics platforms, or technical providers used by MERADE may be located outside the United Arab Emirates.

As a result, personal data may be processed or stored in other countries.

In such cases, we take reasonable measures to ensure an appropriate level of data protection in accordance with applicable requirements.

12. Cookies

The MERADE website may use cookies and similar technologies.

Cookies may be used for:

proper operation of the website;
saving preferences;
analysing website traffic;
identifying referral sources;
analysing user behaviour;
measuring advertising effectiveness;
preventing fraud;
improving user experience.

Users may disable or restrict cookies through their browser settings.

Disabling certain cookies may affect the operation of some website features.

13. Analytics Services

MERADE may use analytics services to understand how users interact with the website.

Such services may collect:

IP address;
approximate location;
device type;
browser;
referral source;
pages viewed;
visit duration;
actions performed on the website;
technical data.

This data helps us improve the website and its content.

14. Advertising Technologies

Advertising and marketing technologies may be used on the website.

They may be used for:

measuring advertising effectiveness;
identifying sources of inquiries;
creating audiences;
retargeting advertisements;
analysing conversions.

Depending on the services used, such processing may be carried out by third-party providers in accordance with their own privacy policies.

15. Data Retention

MERADE retains personal data only for as long as necessary for the purposes for which it was collected.

The retention period may depend on:

the nature of the inquiry;
the duration of the interaction;
the need to protect legitimate interests;
technical requirements;
legal requirements.

When data is no longer required, it may be deleted, anonymized, or securely destroyed.

16. Data Protection

MERADE takes reasonable technical and organizational measures to protect personal data.

Such measures may be designed to protect against:

unauthorized access;
loss;
misuse;
alteration;
disclosure;
copying;
destruction.

However, no method of transmitting or storing data can guarantee absolute security.

17. User Rights

Depending on applicable law, users may have the right to:

request information about their personal data;
access their personal data;
request correction of inaccurate data;
request that data be updated;
request deletion of data where permitted by law;
withdraw previously provided consent;
object to certain processing;
request restriction of processing;
contact us with questions about the use of personal data.

For such requests, users may contact MERADE at info@merade.ae.

18. Withdrawal of Consent

Where the processing of personal data is based on the user’s consent, such consent may be withdrawn.

To do so, the user may contact us by email: info@merade.ae

Withdrawal of consent does not affect the lawfulness of data processing carried out before the consent was withdrawn.

19. Marketing Communications

MERADE or relevant partners may send users information about real estate, projects, or other offers where permitted by applicable law and supported by an appropriate legal basis for processing.

Users may opt out of such communications using the available unsubscribe method or by submitting a corresponding request.

20. Third-Party Websites and Services

The website may contain links to:

developer websites;
broker websites;
bank websites;
government resources;
Google Maps;
social media platforms;
WhatsApp;
Telegram;
Viber;
other third-party websites.

After leaving the MERADE website and visiting an external website, personal data is processed in accordance with the policies of the relevant website owner.

MERADE does not control the privacy policies of third-party websites.

21. Data Relating to Minors

The MERADE website is not specifically intended for minors.

We do not knowingly seek to collect personal data from minors without an appropriate legal basis or authorization from a legal representative.

If we become aware that such data has been obtained unlawfully, we may take steps to delete it.

22. Accuracy of Information Provided

The user is responsible for the accuracy of the contact information they provide through the website.

If a user provides another person’s phone number or email address, they must have a lawful basis for sharing such data.

23. Automated Processing

Certain processes on the website may be carried out automatically.

For example:

sending an inquiry to a CRM system;
identifying the page from which an inquiry was submitted;
assigning an inquiry to partners;
sending notifications;
analysing the source of an inquiry.

Such automation is used to improve the efficiency of inquiry processing.

24. Changes to This Privacy Policy

MERADE may update this Privacy Policy from time to time.

The current version is published on this page.

The date of the last update may be changed after material amendments are made.

We recommend that users review this page periodically.

25. Contact Information

If you have any questions regarding this Privacy Policy, the processing of personal data, or the transfer of an inquiry to a broker, you may contact us:

MERADE
Website: https://merade.ae/
E-mail: info@merade.ae
Dubai, United Arab Emirates

Privacy Policy